Herb Alpert (born March 31, 1935) is an American trumpeter who led Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss.

His career highlights as a musician include recording five No. 1 albums among 28 albums on the Billboard chart; achieving 14 platinum albums and 15 gold albums; and earning nine Grammy Awards. He has sold 72 million records worldwide. Alpert is one of two musicians to hit No. 1 on the U.S. Billboard Hot 100 as both a vocalist (“This Guy’s in Love with You“, 1968) and an instrumentalist (“Rise“, 1979); the other is Barry White (“Love’s Theme“, a 1973 instrumental with The Love Unlimited Orchestra and 1974’s “Can’t Get Enough of Your Love, Babe“).

Herb Alpert was born and raised in the Boyle Heights  section of Eastside Los Angeles, California, the son of Tillie (née Goldberg) and Louis Leib Alpert. His parents were Jewish immigrants to the U.S. from Radomyshl (in present-day Ukraine) and Romania.